On this episode of GBI, we explore how IoT marketing has adapted during the pandemic, using webinars as a way to connect people in the technology ecosystem.
They have expanded their focus to cover 29 different industries, discussing challenges, technologies, and providing forward-looking thoughts.
We also dive into their Green Thing Summit, an all-day event dedicated to green-related webinars featuring a diverse range of speakers from various industries discussing green technology and sustainability.
Our guest speaker shares their expertise in green technology strategies and how we can make a truly sustainable impact. In addition, we delve into how companies can promote their green marketing accurately and offset their carbon footprint.
Lastly, we discover the various capabilities of IoT marketing, from hosting events to lead generation, and how they have positioned themselves as leaders in the industry.
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Tiffani Neilson Bio:
Tiffani Neilson is an expert in IoT marketing with a specialty in high tech and a deep industry knowledge. She suggested pivoting from trade shows to webinars when she saw the pandemic approaching, and they expanded their focus from solely IoT to covering 29 different industries. They've had phenomenal speakers and have done green-related webinars, which inspired them to turn it into an all-day summit called the Green Things Summit. Tiffani is passionate about helping people connect with connected solutions and technologies during these difficult times.
[00:00:00] - Green Things Summit
[00:01:21] "IoT Marketing Goes Virtual with Green Summit"
[00:02:52] "Incredible Lineup: Experts Discuss Smart Infrastructure, Green Tech, and More"
[00:07:11] "Extended webinar format provides in-depth discussions"
[00:07:52] "Green initiatives and space technology unite"
[00:09:48] "Maximizing Learning with Personalized Content and Networking"
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