We demonize things but many times it is not the thing that is the problem, but our behavior when using it. Take a plastic bag for instance. Connor elegantly goes into during this interview how it was originally created to save resources, and it DOES this extremely well when compared to a paper bag. So maybe it is not the plastic bag itself but the linear economy that we live in.
In this video, we cover some major ground on:
The benefits of the circular economy
How flawed the thinking of the linear economy is
Examples of how to think of the world through a circular economy lens
The Rubbish Project’s View on Social Media Marketing
How the Rubbish Project is making an impact marketing
Find out more about The Rubbish Project:
GreenBusinessImpact has a series of videos to inspire ecopreneurs to integrate the power of creativity and apply it to their business. If you are interested in scaling your business to the next level, joining a mastermind group of other ecopreneurs all working to apply creativity to their business and double, triple, or even 10x their business growth.