Marketing the Green Energy Transition by Being Human
Green energy and making the energy transition is a very hot topic right now. But companies can still get lost if they don’t have the right messaging. If they don’t connect with their perfect prospects and just showing that there is a human behind the brand.
Cliff Spenger fully embraces this concept when he helps brands grow their presence on LinkedIn through his marketing agency. It is all about the connection and just being human. Cliff specializes in helping make the energy transition by providing B2B businesses a way to connect with their perfect prospects and land more clients through LinkedIn utilizing his proprietary methods.
In this video we will cover:
- Cliff’s background and how he leverages that in his agency
- His perspective on outreach on LinkedIn
- How to connect like a human
Chapters:
0:00 - The Key to Marketing Green Businesses
1:04 - Introduction to Cliff Spenger Marketing Agency
1:31 - Why did you choose the Green Industries as the one to serve with your agency?
3:44 - Can you expand on the story of planting trees in Mongolia?
5:42 - What is the Walking Tree Man?
6:05 - Were you in your full Walking Tree man suit when walking across China?
7:15 - Who have you helped so far, and what are your goals for 2022?
8:51 - What have you found has been successful for you in terms of marketing for your clients?
10:34 - How do you build those B2B relationships during your outreach?
12:55 - What recent strategies are you excited about trying or have been trying recently?
15:09 - Do you only use LinkedIn, or are you looking to expand to other platforms?
16:47 - What is one tip you would give a green business looking to grow with social media?
17:55 - How can people reach out to you? EMAIL: cliff@cliffspenger.com
Check out Cliff’s website:
GreenBusinessImpact has a series of videos to inspire ecopreneurs to integrate the power of creativity and apply it to their business. If you are interested in scaling your business to the next level, joining a mastermind group of other ecopreneurs all working to apply creativity to their business and double, triple, or even 10x their business growth. Then signal your interest in the Business Creativity Mastermind by submitting your email in the form: https://bit.ly/GBIcreativitycourse and we will be in touch soon (:
GreenBusinessImpact is a proud partner of OneTreePlanted to help spread the word on OneTreePlanted and to help plant more trees visit onetreeplanted.org
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